VetSurgeon & VetNurse site statistics

Site statistics Jan-June 2018

160,161 users, generating 1,544,423 page views, average session duration 8.05 minutes

Full Google Analytics reports available upon request.

Individual platform analysis available upon request.

Download the 2018 Information Card

VetSurgeon breakdown

  • All Members - 9,457
  • UK Members - 7,270
  • UK Equine & Mixed Vets - 844
  • UK Farm & Mixed Vets - 815

VetNurse breakdown

  • All Members - 18,412
  • Registered Vet Nurses - 7,163
  • Assistant Vet Nurses - 1,571
  • Practice Managers - 511
  • Student Vet Nurses - 6,255

Banner Advertising

The example statistics below are from campaigns run between Jan-June 2018 *. Banner advertising (as detailed in our information card) is a brand awareness form of advertising and should be measured on the number of sets of eyes having been exposed to your brand over the month, i.e. page impressions.

If your campaign objective is a direct call to action campaign, then let's talk about how we can help you via our exclusive Email Alert offering.

*When advertising across both platforms

Header Banners

Page Impressions: up to 144,608
Clicks: up to 164

Side Bar Banners

Page Impressions: up to 274,709
Clicks: up to 147

Email Advertising

Commercial emails are delivered to more than15,000 opted in members (UK Vets and RVNs) Emails are the most effective way to generate a response to your call to action.

Our monthly Need to Know email offers a succinct summary of the important veterinary news, innovations, latest research and resources announced in the previous month. Unlike anything else, Need to Know content is sourced from ALL veterinary publications (not just one) and curated by vets for vets and nurses.

Commercial (Jan-Jun 2018)

VetSurgeon
average open rate 26.02%
average clicks 6.63%

VetNurse
average open rate 19.15%
average clicks 4.95%

Need to Know (Apr-Jun 2018)

VetSurgeon
average open rate 30.88%
average clicks 51.05%

VetNurse
average open rate 22.76%
average clicks 45.58%

JCA Media

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