Information to create emails and banners on and

Please find detailed below information to help create emails and banners on and to help you submit compliant artwork.

Download the 2019 Information Card

Banner Advertising

We offer display advertising on and and in the Need to Know email newsletter. When sending your banner if you wish the banner to click to a site or file please supply the full URL to which it will be directed e.g.


We accept JPEG, GIF, Animated GIF and PNG. Files must be formatted to the correct sizes and the files must be less than 50Kb. We do not longer accept SWF files.

Display sizes

  • Header Banner - 970 pixels wide x 120 pixels high
  • Leaderboard Banner - 728 pixes wide x 90 pixels high
  • Sidebar Tower - 300 pixels wide x 600 pixels high
  • MPU - 300 pixels wide x 250 pixels high
  • Footer Banner - 636 pixels wide x 100 pixels high

Banner Advertising in the Need to Know Email Newsletter

  • Need to Know Banner - 600 pixels wide x 90 pixels high

Support for animated GIFs is not universal in email clients. For example, Outlook 2007, 2010 and 2013 will only show the first frame.


Solus Email

Editorial Guidelines

Please note if the artwork content submitted does not meet the specifications below and design work is required we are happy to assist, there will be a small charge of £50 per hour for any design work required.  We will notify you upon receipt of your artwork if this will be necessary and an estimate of the design time required.

To ensure the relevance and usefulness of promotional emails, we do have some editorial guidelines to help you and the recipients get the most from this information channel.

  1. Your email must read as 'news' to the target audience. For example: a new special offer, a new product launch, new CPD events, a new competition or promotion. If in doubt, please contact us.
  2. Your email must be directly relevant to the target audience of vets, veterinary nurses and other members of the practice team.
  3. Keep your message simple, and your call to action straightforward. Be succinct.
  4. Make sure that your call to action is visible without scrolling (i.e. positioned high on the page).
  5. The same email / message cannot be sent to site members more than once. This is classed as spamming.

See our email examples


Design Guidelines

Our branding and editor's comment

To ensure the highest levels of deliverability, we place your email content within our branded email jacket so recipients trust where the email has come from. At the top of the email is a short comment from the and editor, which will be written by the editor. This will highlight the key email message, but will not endorse the content of the email.

See our email template


In-house design service

JCA Media offers an in-house email design service that ensures your email meets our requirements for the highest levels of deliverability.

Our email template is a great starting point for your layout. You can use as many or as few of the elements as you wish. Design usually takes one hour and all emails are submitted for approval before sending. PDFs of the email can be requested for approval processes. If changes or design exceeds one hour, there will be additional charges at £50 per hour. We will advise you of this in advance.

Supplying content
Please supply text content as either Word document or text file and images (JPEG, Gif, PNG or PSD) seperately. You may also supply PDFs if content cab eb extracted.

When submitting your email content remember to include your 'Call To Action', associated URL's and Subject Line. Please advise us of one email subject line you would like to use, and we will provide a second alternative subject line for A/B Testing. The best performing subject line (sent to 10% of recipients) will be sent to the rest.


Designing your own email

You may wish to code the content of your email yourself. We are happy to recieve HTML, CSS and images but these will still need to meet the same editorial guidelines. In addition, there are technical guidelines that will also need to be adhered to. If they do, we can place your code and images in directly into our template.

Using drag-n-drop design programs

A number of email design programs exist, such as MailChimp, DotMailer or even Microsoft Word, that allow you to design an email using drag-and-drop. We do NOT accept the code produced using these programs.

The HTML (the code behind emails) they produce contains a great deal of proprietary code that causes problems when brought into our template. In addition, pictures are usually not resized correctly as this is done when the associated service sends the email, not at the design stage.

If you supply code from one of these design programs you will still incur a design charge as we need to rewrite the code. We will advise you in advance if this is the case.

See our technical guidelines

Email example

Get in touch

Get in touch with us and we'll answer your questions or get right back to you. Simply use the contact form or call us.

We're based in beautiful Suffolk but if you need to us we can easily arrange to meet you wherever suits you best.

JCA Media Ltd © 2018