Information to create emails and banners on and

Please find detailed below information to help create emails and banners on and to help you submit compliant artwork.

Please note if the artwork content submitted does not meet the specifications below and design work is required we are happy to assist, there will be a small charge of £50 per hour for any design work required.  We will notify you upon receipt of your artwork if this will be necessary and an estimate of the design time required.

Download the 2018 Information Card

Banner Advertising

We offer display advertising on and and in the Need to Know email newsletter. When sending your banner if you wish the banner to click to a site or file please supply the full URL to which it will be directed e.g.


We accept JPEG, GIF, Animated GIF and PNG. Files must be formatted to the correct sizes and the files must be less than 50Kb. We do not longer accept SWF files.

Display sizes

  • Billboard Banner – 970 pixels wide x 250 pixels high
  • Header Banner - 970 pixels wide x 120 pixels high
  • Sidebar Tower - 200 pixels wide x 400 pixels high
  • Sidebar Square -200 pixels wide x 200 pixels high
  • Footer Banner – 636 pixels wide x 100 pixels high

Banner Advertising in the Need to Know Email Newsletter

  • Need to Know Banner - 600 pixels wide x 90 pixels high

Support for animated GIFs is not universal in email clients. For example, Outlook 2007, 2010 and 2013 will only show the first frame.



E-mail Alert Editorial Guidelines

To ensure the relevance and usefulness of promotional emails, we do have some editorial guidelines to help you and the recipients get the most from this information channel.

  1. Your email must read as 'news' to the target audience. For example: a new special offer, a new product launch, new CPD events, a new competition or promotion. If in doubt, please contact us.
  2. Your email must be directly relevant to the target audience of vets, veterinary nurses and other members of the practice team.
  3. Keep your message simple, and your call to action straightforward. Be succinct.
  4. Make sure that your call to action is visible without scrolling (i.e. positioned high on the page).
  5. The same email / message cannot be sent to site members more than once. This is classed as spamming.

Design Requirements

Our template and editor's comment

To ensure the highest levels of deliverability, we place your email content within our email template so recipients trust where the email has come from. At the top of the email is a short comment from the and editor, which will be written by the editor. This will highlight the key email message, but will not endorse the content of the email.

To ensure you get the best open rates, we have a number of technical requirements in addition to our editorial requirements.

Technical requirements

We are happy to receive your email content in HTML and CSS (and/or designing in Dreamweaver) and image optimization, if these meet our technical requirements (see below). If they do, we can place your code and images in directly into our template.

Your artwork must be supplied as an HTML coded table or <divs> 600 pixels wide. There is no height restriction.


  • Use images for decoration only, and NEVER to convey critical information
  • All critical information should be formatted as HTML
  • Do not use background images as these are not universally supported
  • Style images with <img src="#" style="display:block;" />  to maintain structure in email programs such as Google Mail.
  • Use full width images where possible as these scale responsively on mobile devices
  • Reduce image filesize are far as practical
  • Do not use HTML ro resize images


  • Use tables or <div> tags to build your layout
  • If using nested tables or <div>, only go two layers deep
  • Only use CSS inline, as shown below
  • Apply CSS directly to the cell or <div> as inherited styles do not work properly in all email programs

Example code:

<table class="stretchfull" cellpadding="0" cellspacing="0" width="100%">
        <td valign="top" style="font-family:Helvetica, Arial, sans-serif; font-size:14px; line-height:150%;" class="imageresizefull">
            <img src="#" width="600" height="200" alt="" />
        <td valign="top" style="font-family:Helvetica, Arial, sans-serif; font-size:14px; line-height:150%; padding: 30px;">
            Text with <a href="#" style="color: #fc3a99; text-decoration: none; font-weight: bold;">Link</a> here.

Download example:

A more detailed HTML example is available to download (Zip file).

Click here to download

In-house design service

JCA Media offers an in-house email design service that ensures your email meets our requirements for the highest levels of deliverability.

We ask that you supply content as:

  • Word document and images (JPEG, Gif, PNG or PSD)
  • Layered Photoshop file (PSD)
  • Portable Document File (PDF)

When submitting your email content remember to include your 'Call To Action', associated URL's and Subject Line. Please advise us of one email subject line you would like to use, and we will provide a second alternative subject line for A/B Testing. The best performing subject line (sent to 10% of recipients) will be sent to the rest.

We follow the same technical guidelines shown below. The more simplistic nature of email compared to web pages or printed design means that some design techniques, such as background images or specific fonts, may not be replicated. We are happy to discuss design requirement where necessary.

Design usually takes between 1 and 2 hours and all emails are sent back to the client for approval before sending. PDFs of the email can be requested for approval processes.

Using email design programs

A number of email design programs exist such as MailChimp, DotMailer or even Microsoft Word. These programs allow you to design an email with simple drag-and-drop functionality. However, the HTML (the code behind emails) they produce contains a great deal of proprietary code that causes problems when brought into our template. In addition, pictures are usually not resized correctly as this is done when the associated service sends the email, not at the design stage.

Note: For these reasons, we do not accept code produced using these programs. If you supply code from one of these design programs you will still incur a design charge as we rewrite the code but we will advise you in advance.

Email example

Get in touch

Get in touch with us and we'll answer your questions or get right back to you. Simply use the contact form or call us.

We're based in beautiful Suffolk but if you need to us we can easily arrange to meet you wherever suits you best.

JCA Media Ltd © 2018