This page contains resources for advertisers to help them submit compliant artwork to JCA Media Group's publications and web sites.
Print advertising (Veterinary Practice, Cattle Practice etc.)
Online display advertising (VetSurgeon.org and VetNurse.co.uk)
Email advertising (VetSurgeon.org and VetNurse.co.uk)
We accept adverts in two formats; 300dpi JPEG or print-ready PDF with embedded fonts. All adverts should come with 3mm of bleed all round and crop marks.
Transparency in PDF
Transparency in PDFs can cause problems when it comes to printing. This can occur when the background has not been defined or one element fades over another, such as a drop shadow. The easiest way to check your PDF is to open it in Adobe Acrobat Pro and use 'Preflight' to check the PDF. This facility is not available in Acrobat Reader. The alternative way is to open the PDF with Photoshop and check for transparent areas. It is also worth checking for 'text knocked out as white'; this is where white text appears on a solid background and if the file is not flattened, then there is a danger that the text will not appear. Again, this should be picked up if you preflight the PDF. The easiest way to resolve these issues to 'flatten' the PDF on saving. This can be done from Quark, InDesign, Photoshop and Illustrator.
We offer display advertising on VetNurse.co.uk and VetSuregon.org.
We accept adverts in five formats; JPEG, GIF, Animated GIF, PNG or SWF (Flash). Files must be formatted to the correct sizes and the files must be less than 50Kb.
If you wish the banner to click to a site or file please supply the full URL to which it will be directed e.g. http://www.jcagroup.com. Do not hard code URLs into SWF files (see below).
Flash files and 'clickTAG'
In order to track the performance of the banners, we track the number of clicks visitors place on each banner. To do this 'clickTAG' tracking code must be added to the SWF file at source.
Alternatively, you may be able add clickTAG code to the SWF file using getclicktag.com. Upload your file, click 'Submit', then choose 'clickTAG' and '_blank', then download your amended file. This may not work for all SWF files and could affect any actionscripts in the file so please check if using this method.
The 'clickTAG' variable is case-sensitive (ClickTAG, ClickTag etc.) so our preferred style is clickTAG (lowercase 'click', uppercase 'TAG'). Please use this or let us know if you're using something different.
Header - 728 pixels wide, 90 pixels high
Homepage banner - 430 pixels wide, 90 pixels high
Sidebar Tower - 200 pixels wide, 400 pixels high
Sidebar Square -200 pixels wide, 200 pixels high
The ratecards can be found at the VetSurgeon and VetNurse pages.
E-mail campaigns Editorial Guidelines
To ensure the relevance and usefulness of promotional emails, we do have some editorial guidelines to help you and the recipients get the most from this information channel.
1. Your email must be directly relevant to the target audience of vets, veterinary nurses and other members of the practice team.
2. Your email must read as 'news' to the target audience. For example: a new special offer, a new product launch, new CPD events, a new competition or promotion. If in doubt, please contact us.
3. Keep your message simple, and your call to action straightforward. Be succinct.
4. Make sure that your call to action is visible without scrolling (i.e. positioned high on the page).
5. The same email / message cannot be sent to site members more than once. This is classed as spamming.
All e-mails are sent within a VetSurgeon/VetNurse template. If you are designing your email, your artwork must be supplied as an HTML coded table, between 480 and 598 pixels wide. There is no height restriction.
Use images for decoration only, and NEVER to convey critical information. All critical information should be formatted as HTML.
Make sure that the HTML in your table uses inline styles only (i.e. defined within the element, and not at the top of the page). For example, <p style="font-size:1em;"> should be used and not <p class="style1"> where style1 is reference in the <head> or external CSS file.
Images should use the style <img class="display:block;" src=" ... > to ensure that the format of the emails does not breakdown in online email clients such as Google Mail.
Here is an example of inline code;
<table width="480" border="0" cellspacing="0" cellpadding="0" align="center" style="border:solid 1px #060;">
<img src="image.jpg" width="478" height="300" alt="Image name" style="display:block;">
<tr><td style="padding:20px 40px 20px 20px;">
<p style="font-family: Arial, Helvetica, sans-serif; font-size:32px; font-weight:bold; color:#5D8CAC;">Headline text</p>
<p style="font-family: Arial, Helvetica, sans-serif; font-size:13px;">Paragraph text.</p>
<p style="font-family:'Trebuchet MS', Arial, Helvetica, sans-serif; font-size:13px;">More paragraph text.<br>
Click here <a href="http://www.noah.co.uk/responsible" style="color:#000; text-decoration:none;">www.website.co.uk</a> </p>
If we are designing your email based on an existing print advert, it is helpful for us to have the original artwork for the print advert as a layered Photoshop file.
If you would like a chat before designing your email, please don't hesitate to call us on 01449 720881.